Playboy publishes its second male cover since Hugh Hefner died

Playboy published its October digital cover of influencer Bretman Rock Tuesday. Rock is the first openly gay male to appear solo on the iconic magazine’s cover.

Benito Antonio Martínez Ocasio, better known as Bad Bunny, was the very first male cover last summer. Notably, late Playboy founder Hugh Heffner had been the only male on the cover in his lifetime.

Then, Rock shared some behind the scene photos from the shoot onto his Instagram. “Posting to piss of more straight men, if you’re pissed because I turn you on then say that geez,” his caption read. “I will always continue to use my platform to remind y’all that once you truly love yourself, you are unstoppable. You are what you believe, b****, and I’m a star,” Rock posted.

Rock gained his fame on YouTube and Vine. Now, he has his own makeup line.

You can follow Jenny Goldsberry on Twitter @jennyjournalism.

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